P&G is supersizing its Pringles and replacing its 165g cans with a 190g format.
The launch will see the entire Pringles range of 165g cans increase to the new size, which will be flagged up as Big Sharing Packs. The company refused to reveal an rsp for the new cans, and said pricing would be at the discretion of retailers.
A TV ad campaign will run during September and October to raise awareness of the new size.
Two new flavours Christmas Turkey and Sausage & Crispy Bacon are also being added to the Pringles range.
The launch will see the entire Pringles range of 165g cans increase to the new size, which will be flagged up as Big Sharing Packs. The company refused to reveal an rsp for the new cans, and said pricing would be at the discretion of retailers.
A TV ad campaign will run during September and October to raise awareness of the new size.
Two new flavours Christmas Turkey and Sausage & Crispy Bacon are also being added to the Pringles range.
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