Less than half a percentage point separates these two brands, both of which are favouring multibuy offers.
Of the brands remaining in the chart from last week, Nestlé is the only one to improve its position, securing third place, with bogof offers dominating.
Heinz, Wall’s and Coca-Cola all move down, with Coca-Cola falling seven places.
Kellogg’s, McVitie’s, Persil and Stella Artois are new entries. Persil owes much of its success to a 33% extra-fill pack promotion, which is widely displayed in store. Kellogg’s favours the multibuy offer, which features on side stacks and gondola end displays.
Stella Artois is running price promotions on floor and side stacks, while McVitie’s features bogof offers and has promotions in the cakes and biscuits category and the snacks section.