Tesco Healthy Living Wholegrain Penne Pasta with Tomato & Basil
What: Healthy Living Wholegrain Penne Pasta with Tomato & Basil
Where: Frozen pasta products
When: Launched September 2015
How much: Rsp £2 for 800g
Why: Ready meals are on the up and up, having added an impressive £151.1m in value [Kantar 52 w/e 8 November 2015], and vegetarian options are enjoying increased popularity. This product is part of a frozen Tesco Healthy Living range that also includes Wholegrain Fusilli with Spinach & Cheese Sauce, Lime & Coriander Quinoa Mix, and Indian Style Superfood Mix.
Consumer verdict: The pack design failed to stand out for some consumers, but the convenience of a resealable bag was a bonus - and many were impressed after tasting the dish, with a maximum score of 50 achieved in the North. Those in the South were less impressed, expressing concerns about the ‘bland’ nature of the dish. Many testers appreciated the health credentials - and a significant proportion of those who said they would consider purchase would do so at least fortnightly.
Pre-trial purchase: 40%
Post-trial purchase: 42%
Better than what’s out there: 48%
New and different: 47%
Overall score: 38/50