Costcutter has opened a second pilot store featuring its new branding.
The new store in Leeds, operated and owned by Costcutter, will allow the symbol to collect shopper reactions and insight for future stores.
“Shopper First is the most important development in our 30-year history and it is important that we include company-owned stores within the pilot programme to provide insights and analysis that we can share with our retailers,” said Costcutter group director of company-owned stores Simon Shaw.
“This new store follows the same blueprint as the first store in Darfield, South Yorkshire. We have used the shopper profile information for this area to adapt the offer to meet local needs.”