Pukka Pies has launched its first family-size pies with the aim of becoming market leader in the family-size hot pie market.

The 700g pies come in chicken and steak varieties (rsp: £3.89) and will be in Asda, Sainsbury's and Tesco from next week.

The brand's pitch-side advertising in the English domestic football leagues had been "very successful", said marketing controller Peter Mayes.

Marketing support for the new pies kicks off with pitch-side advertising at the Brazil v England friendly match on 14 November.