Quorn Foods is taking its premium chilled Chef’s Selection brand into the frozen aisle.

The new range, rolling out this week, comprises six meat-free products: two British dishes - steak & gravy pudding and roast beef (rsp: £2.99 and £3.49) - alongside four international-inspired meals - Thai red and green curries, Oriental stir fry and a Mexican fajita mix (rsp: £2.99).

The meat-free brand will be hoping to replicate the success of Chef’s Selection in chillers, where it has clocked up £13m in sales since launch in 2012 [IRI 17 August 2014]. That launch demonstrated the opportunity for special occasion products, said head of category management Julian Cooke.