Western Wines is building on the success of its South African wine brand Kumala by developing its consumer advertising and revising the packaging.
It will make more of the brand icon, a cartoon gecko, which will feature in the advertising breaking next month.
The gecko will also be an integral part of a new design for the brand's three litre wine box which will go on shelf in the spring. The company is spending £2.2m on Kumala in 2002.
{{DRINKS }}
Recommended for you
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
Related articles
NewsBooming English wine sales spark supply fears
Producers are struggling to meet soaring demand for English wines after a host of rave reviews and international wine awards. Although production hit a record high last year at just over four million bottles [English Wine Producers],...
- News
Constellation name change to Accolade signals upmarket move
The European business of Constellation has been renamed Accolade Wines following the completion of its sale to Champ Private Equity. The business, which also includes the Australian arm of Constellation Brands, said its new name indicated an intention to pursue high standards in everything it does .
- News
New venture offers try before buy on all wines
A new concept wine store claiming to be the only retailer that offers customers the chance to try before they buy on all of its wines opened in London last week. Vagabond Wines is targeting people intimidated by traditional fine wine...
No comments yet