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Great article and I'm a big fan of the session IPA which I first tried in your bermondsey taproom! We've seen similar trends across craft beer and actually wrote a similar piece https://www.linkedin.com/pulse/craft-beer-revenue-risk-opportunity-matt-wills really interesting to see the similarities!

Really interesting to see your point of providence playing a greater part as 18-24 year olds are increasingly likely to pay "more for less" when it comes to alcohol as the focus shifts to healthier lifestyles. Another area where craft beer comes into it's own with the huge breadths of tastes it caters to!

I wish you all the best and look forward to some more sessions on the Bermondsey beermile.

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