This article is part of our 2016 Bread & Baked Goods digital feature

Nearly one in five Brits who have ditched the bread in their sarnies have swapped it for low-carb options such as meat, lettuce and other salad options. So who are Britain’s biggest carb dodgers? Find out below…

England tops the table with 17% of those swapping bread choosing low-carb options. The research, conducted by Harris Interactive, reveals those living in the South are nearly twice as likely to do so than their Northern counterparts. Twenty three per cent, 20% and 19% of people in the South West, South East and London, respectively, made the swap compared with just 9% in Scotland and Yorkshire. 

Previous article: Bread muscles in on health trend

Next article: Be free from gluten: our pick of the top gluten-free launches

In association with:

10 Things You Need To Know About... Bread & Baked Goods

Bread lead

For our latest digital feature, we’ve turned our attention to the struggling bread category. More than £70m has been wiped off sales in the past year and now less than half of Brits munch on it every day. So, what are we eating instead? And what can retailers do to ...