Heron Foods trolleys

The acquisition of 54 Cooltrader stores a year ago boosted turnover at Heron Foods by 28% to £250m in 2013.

Like-for-like sales grew by 4.6%. The retailer declined to reveal a profit figure for 2013, but Heron finance director David Heuck said EBITDA had remained “broadly flat.”

In the latest available accounts, for the year to 29 December 2012, Heron made pre-tax profits of £4.8m.

The sales increase in 2013 also reflected 13 new Heron store openings as well as the retailer’s focus on branding, marketing and implementing new-look formats into more than 100 stores, said Heuck. “Last year the company invested heavily into stores, whilst also adopting a new IT infrastructure and completely new EPoS systems.

“We are pleased with our growth and the integration of our Cooltrader stores. We are in the middle of a major programme of change at Heron Foods and we will continue to acquire new stores.”