All articles by Richard Hemming
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NewsAdvertising: Asda makes feisty start to the new year
Asda has come out all guns blazing in 2009, spending almost 50% more on advertising in the four weeks to 1 February than it did in the same period last year
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NewsAdvertising: Butter brands spread the ads on thick
Johnny Rotten, crumpet-topped camper vans and stunt-jumping cows - who said butter was boring?
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NewsAdvertising: Co-op and Aldi are of like minds
Interesting parallels can be drawn between recent advertising from The Co-operative Group and Aldi, says Richard Hemmings
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NewsAdvertising: Hoy takes Bran Flakes up a gear
After so many of our sporting stars returned from Beijing with gold, brands seeking athletic endorsements from Team GB heroes had plenty to choose from
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NewsAdvertising: Baileys is the Christmas big spender
Despite Diageo’s efforts to extend Baileys’ appeal beyond a Christmas treat, the festive period remains a crucial time for sales
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NewsAdvertising: Supermarkets splash out on Christmas ads
Supermarket advertising was one of the few sectors to grow in 2008. The trend continued in the lead-up to Christmas, finds Richard Hemming
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NewsAdvertising: Danone gives ads a healthy kick
Ad spend in the yoghurt and yoghurt drink category was up 75% year-on-year in the four weeks to 13 December thanks to Danone turning up the firepower behind Actimel and launching a Stay Actiwell campaign
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NewsAdvertising: Wall's shares its passion for the best bits
Bangers have been making a bigger bang in the world of meat advertising, with Wall’s sausages far outstripping beef and lamb in the four weeks to 30 November. While meat advertising overall is down 32% on 2007 levels this year, in November it was up 34% year-on-year across TV and ...
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Comment and Opinion
Advertising: The battle for the festive buffet begins
In the past four weeks, the 'smaller' retailers have really ramped up their Christmas advertising campaigns as they try to maximise their share of consumers' festive food budgets, writes Richard Hemming
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News
Advertising: Gordon's gin gets into festive spirit
With the festive season upon us, consumers are thinking about stocking up the liquor cabinet. Traditionally it's a time for spirits manufacturers to increase advertising spend and push their brands as Christmas tipples. Last year, the market spent...
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News
Advertising: Who doesn't love a talking dinosaur?
The Natural Confectionery Company started life down under in the 1920s, but is now making its mark over here under the guidance of Cadbury, finds Richard Hemming
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News
Advertising: Cravendale cartoon fun boosts milk
Standard milk still accounts for more than nine in every 10 pints sold, but the market now boasts a host of alternatives including organic, lactose-free, pure-filtered variants and dairy alternatives such as soya 'milk'
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News
Advertising: Morrisons' fresh tactics deliver sales
Morrisons’ marketing strategy has evolved noticeably over the past year from one pushing a message primarily about freshness to one that also highlights price
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News
Advertising: Rivals pitch in as Walkers goes quiet
Walkers' crisps ads have dominated our screens seemingly continuously for years. Has Gary Lineker now been promoting Walkers crisps for longer than he played football?
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News
Advertising: Home-grown values from The Co-op
We've read a lot about the competition between Lidl and Aldi but as far as advertising is concerned, it's a three-way fight in the smaller retailer sector. The Co-operative Group's investment in advertising this year isn't far behind that of its...
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News
Advertising: The battle for autumn’s top cuppa begins
Things have hotted up in the tea and coffee sector over the past few weeks. Advertising spend across the category has tripled to more than £3.2m compared with the same period last year. Yet, before this period, spend had been tracking at about 25%...
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News
Advertising: Multiples push value message
The battle to win the hearts and minds of Britain’s grocery shoppers is heating up, finds Richard Hemming