Twinings announced Rigby’s appointment in March. He joined after five years at Diageo, where he was marketing director for brand innovation working on international projects for brands such as Gordon’s Gin and Smirnoff Vodka. Prior to Diageo, Rigby held marketing and commercial positions at Cadbury and United Biscuits. Back in March, Rigby said it was an exciting time to join Twinings as it was focused on the marketplace and was investing in significant NPD and advertising.
It is thought that marketing manager Elizabeth Edwards will be acting marketing director, with responsibility for the Twinings portfolio, which includes specialty teas and infusions as well as the Ovaltine and Options brands, until a replacement for Rigby is found.