Rodda's is hoping to emulate the success of Dorset Cereals and Gü with a brand refresh from the same design agency that previously worked its magic on the ­cereals and puds brands.

Big Fish has revamped the clotted cream brand's packaging to now feature a milk maid surrounded by Cornish imagery including choughs (a member of the crow family once common in Cornwall), waves, a lighthouse and fishing boats.

The new packs, which will hit stores from the beginning of next month, were a significant step for the brand, said Rodda's MD Nicholas Rodda. "We are proud of our Cornish ­heritage," he added.

The Rodda's name, which was previously red will now appear in gold, and a strapline 'Keepers of the cream since 1890' has been added to packs.

The branding will roll out across the full Rodda's range of dairy products.