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Premier Foods is axing its Chivers brand in favour of a fresher outlook under its Hartley’s title.In an effort to bring jam consumers to the marmalade market, Premier has decided to sell its Olde English marmalade under the fresher brand name…
Unilever Bestfoods Ireland has sold Goodall's Herbs and Spices, YR Sauces and Kandee Sauces to Chivers Ireland as part of its Path to Growth strategy to focus on core brands.
Unilever Bestfoods Ireland chairman Paul Murphy said he was confident the...
Rsp: 89p-99p for 454g
Chivers Cambridge came into existence because Premier International Foods' wanted to extend its range to include a thick cut marmalade which did not have an overpowering taste. The result is a traditional, mellow...
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