Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Ryvita has appointed Katie Rason to the newly created position of brand manager.In her new role, Rason will oversee marketing strategies and activities across the Ryvita Minis and Ryvita rice and corn cakes ranges.She joins Ryvita from...
Ryvita is extending its rice and corn cake offerings to rejuvenate consumer interest in the category.The company has added a High-Fibre Rye variant to its bagged rice cakes (rsp: £1.19) and launched Corn Cakes and Multi-Grain Rice Cakes (rsp:...
A seven-week advertising campaign for Ryvita’s rice snack Tondo’s is due to break next week as part of a £2m investment in the brand. Aiming to convey the snack’s ‘moreishness’, and backed by the line ‘Go on, one more won’t hurt’, the 30-second...
Site powered by Webvision Cloud