There are no changes in the retailer chart this week with Morrisons still at number one.
The top three, Morrisons, Asda and Tesco, have, however, lost ground in the number of percentage points held with Safeway and Sainsbury both improving on their share.
Alcoholic drinks and health and beauty both feature strongly in Safeway and Sainsbury, soft drinks being well promoted in the latter.
In the brand category chart there is just one change with snacks coming in as a new entry at number four.
Alcoholic drinks continues to dominate, taking the top spot. However both this category and frozen at number two have lost percentage points while soft drinks at number three has increased.
The soft drinks category is heavily dominated by multibuy offers and floor stacks are quite widely used.
In the brand share chart Cadbury steals ahead to hold the number one spot, closely followed by Heinz at number two. Cadbury continues to feature in a number of categories from frozen to cakes and biscuits, most frequently sited on gondola ends.
There are four new entries in the main chart this week including Nestl鬠Findus, Grolsch and Andrex. Nestl頦eatures most strongly in confectionery with price promotions and multibuy offers, while Findus uses a number of buy one get one free offers.
Household is a new entry in the own label category chart coming straight in at number one. The other new entry, culinary, comes in at number five.
Alcoholic drinks has improved greatly, moving up from fourth position to second while frozen and chilled have both dropped down.