Hello. I'm just back from a trip to my local Sainsbury and it is heaving with adverts for the World Cup. What on earth is going on? Sainsbury is very proud indeed to be the main sponsor of the World Cup team. We are promoting it heavily in store throughout the tournament. Not everyone likes football you know. It's bad enough it's all over TV at the moment, can't you think of something else to sponsor? I am sorry you don't like it, but this is the first negative feedback we have had about our sponsorship and we take over 3,000 calls a day. Will you stop when England lose, then at least I can escape somewhere? We are going to carry on until the end of the World Cup on June 30. It must be a nightmare for you, but unfortunately that is the way of the world. {{COUNTERPOINT }}