Sainsbury’s has teamed up again with the company behind its Nectar scheme for a new marketing venture aimed at fmcg suppliers.

The new company is dubbed Insight 2 Communication. It will use Nectar data to devise advertising campaigns for suppliers across Sainsbury’s stores, online, via smartphones and in Sainsbury’s magazines.

Luke Jensen, the supermarket’s group development director, will chair of the venture, alongside Aimia’s David Buckingham, named as I2C’s chief executive.

“From the home to the checkout and beyond, I2C will offer suppliers a tailored advertising solution in and around stores and online,” said Buckingham.

“We’ll help them plan, manage and deliver fully integrated campaigns more effectively to the millions of customers who visit Sainsbury’s stores or shop online each week.”

Jensen added: “This means more timely, relevant and accessible offers for customers based on their likes and dislikes, while brands benefit from an end-to-end insight based marketing solution and greater return on investment.”