Frozen pizza manufacturer Schwan’s is taking its Chicago Town brand into new territory with the launch of two frozen single-serve meat pies.
Chicago Town Pot Pies come in chicken & vegetable and steak & vegetable varieties. Each is filled with chunks of chicken or beef, vegetables and gravy, and wrapped in pastry, which Schwan’s claims emerges crispy and golden brown from the microwave in seven minutes.
Schwan’s is best known for producing frozen deep-dish, single-serve microwaveable pizzas under the Chicago Town brand. But the brand ventured outside pizza for the first time in Autumn 2002 with the launch of a range of American-inspired
frozen ready meals. Chicago Town UK brand manager Janet McQuillan said the Pot Pies, which are rolling out to stores now (rsp: £2.48 for a pack of two), would appeal to a cross-section of shoppers from busy families to convenience-seeking single consumers.
“The Chicago Town Pot Pies will be positioned as the most generous single-serve pie on the market. We’ve taken a favourite and added the contemporary, convenient twist that consumers expect of the brand,” she added.