Ridged crisps supplier Seabrook Crisps is bringing back its straight-cut crisps 10 years after axing them.

Three straight-cut SKUs - sea salted, cheese & onion and sea salt & vinegar - launch in Morrisons this month and will roll out to other multiples in May (rsp: £1.70/25g 6-pack).

Although volume sales of Seabrook fell 5.1% last year [Nielsen 52 w/e 12 October 2013], this was slower than the 23% slump recorded in 2012.