Seriously Strong is back on TV screens with a new four-week ad campaign.

Kicking off this week on mainstream TV channels, the ad features a group of 30-somethings having dinner before enjoying a cheese board featuring Seriously Strong. A second ad focuses on a woman enjoying the spreadable variant so much she forgets she is on the phone.

"In the current economic climate, consumers are increasingly looking for high-quality products that deliver superb value for money," said marketing manager David Bennett.