Fortnum and Mason Hong Kong web

Source: Fortnum & Mason

The K11 Musea shopping centre is due to open by the end of the year

Fortnum & Mason is opening an Asian flagship store and restaurant in Hong Kong in September 2019.

The 7,000 sq ft space will be the luxury retailer’s first combined restaurant and store concept outside the UK.

It will be located in shopping centre K11 Musea, due to open by the end of the year, and will stock some of Fortnum’s most popular lines, such as biscuits, wine, tea, champagne and tea ware.

Fortnum products are already sold in a number of department stores across Asia, including Lane Crawford in Hong Kong, Isetan Mitsukoshi in Japan and Shinsegae in South Korea.

The retailer said the move created new sales opportunities both for itself and its suppliers, 86% of which produce lines in the UK. It called the addition a “significant milestone” that comes in response to “thriving international demand” for its products, service and hospitality.

“Building on our 47 years of experience in Japan, South Korea and Hong Kong, our latest expansion in Asia is an important next step as we extend our reach further across the world,” said Fortnum & Mason chairman Kate Hobhouse. “We have seen significant appetite for the Fortnum brand and products in the region, with impressive year-on-year sales growth. We are therefore incredibly proud to continue our record of investment and growth by expanding our business into new markets, reinforcing our support for amazing producers and suppliers, and creating new job opportunities.”

The business’ CEO Ewan Venters said: “We are excited to establish our presence in Asia in such a pioneering development. K11 MUSEA is a unique retail destination in Hong Kong, which speaks to the growing consumer demand for immersive experiences of art, culture and commerce. As a business with creativity and innovation at its core, we believe this is a natural fit for us.”