Danone has extended its Shape brand into the chilled desserts category with the launch of Shape Delights, a new range of low-fat desserts.

The desserts (rsp: £1.58 for a four-pack) come in three variants velvety chocolate, smooth caramel and creamy white chocolate and contain 109 ­calories per 110g pot.

A first batch went into Tesco last week, and the product will be rolled out across the other multiples from the beginning of October. The launch is ­supported by a £1.1m TV advertising campaign.