Family-run business Bute Island Foods is targeting supermarkets with its dairy-free cheeses following successful sales through health food stores.

The Sheese brand, which got a huge publicity boost when it was brought into the recent Celebrity Big Brother house, is aimed at vegans as well as the one-in-seven of the population allergic to dairy products.

The latest product to join the hard cheese varieties under the Sheese banner is a range of dairy-free cream cheeses in five flavours: Cheddar-style, chive, original, garlic and herbs, and Mexican. The cream cheeses, which are made from a combination of vegetable oil and soya concentrate, retail at £1.85 per 255g.

Mark Crichton, a director at Bute Island Foods, said the company hoped to sell the products to supermarkets. "We've spent the past three years working on new flavours and we're very excited by the result," he said.

The Sheese products are currently available at health and wholefood shops.