A tailored range of multipacks featuring the No Carling No Party theme has been unveiled by Bass for its leading lager. As part of the £33m marketing support for the brand this year, it is introducing eight-packs for the price of seven, 12 for 10s and special prices on 12 and 24 packs. For c&cs there is a 24 for the price of 21 275ml bottle pack. For the first time in its history The Glenlivet is releasing some vintage malt whisky. The Glenlivet Vintages are limited edition bottlings from 1967, 1968, 1969, 1970 and 1972. This is the biggest collection of vintage single malts from one distillery. Southcorp Wines is supporting its Seaview Brut sparkling Australian wine with an ad campaign in national newspapers this winter. This follows a campaign run in the London Underground this summer. The new brand extension from Bass, Carling Rock is getting the backing of a risqué outdoor and print campaign. The product is designed to bring the brand into the premium packaged lager market. This year for the first time The Macallan is being supported by a pre Christmas television ad campaign. This runs from now until the end of the year on terrestrial and satellite channels. It will also be in cinemas nationally and on cross-track posters in the London Underground. Waggle Dance will be sold in 500ml cans featuring 13.5% extra free in the run up to Christmas. The brand, from Sunderland brewer Vaux, is also sold in bottles which have wide distribution in the multiples. Californian winery Sutter Home has chosen the national press for a campaign to support its varietals. It will run for the next two months. American beer Coors is building up a collection of UK sponsorships including a £500,000 deal with the NFL (American football) in the UK. The brand is also backing Virgin Radio's drivetime show. Waverley has teamed up with a Cotes du Gascogne vineyard to produce a vin de pays white wine in a New World style. Angel's View is a blend of Chardonnay and Gros-Manseng, rsp £4.49. {{DRINKS }}

Topics