Tesco got rather carried away after procuring stocks of Sir Cliff Richard’s Vida Nova wine, which is grown on his estate in the Algarve in Portugal.

It proclaimed that the wine, which is in big demand with fans, would be on sale at Tesco.com this week, “weeks ahead of every other British retailer”.

Unfortunately, Waitrose had been selling the wine on Waitrose Direct and in selected branches for more than a week.