Sliced Bread

Tesco Finest Sunflower and Pumpkin Seed Cob

Fine Lady Bakeries

It was love at first sight for many consumers, with 84% rating the appearance of this £1.40 600g loaf “good” or “excellent”. And appreciation grew after tasting, with 77% of panellists saying they were likely to buy the bread, almost half of these planning to do so fortnightly. “Tasty and different, this bread is incredibly soft, with great bites of seed,” said one expert.

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Tesco Finest triumphs at Own Label Food & Drink Awards