Cadbury Trebor Bassett has unwrapped its Christmas range to reveal novelties. These include a chocolate Melt and Mould kit and Pass the Parcel aimed at small kids' mainstream countline collection The Box for 15-19 year olds, and a purple and white "cow" carton of Dairy Milk miniatures. Roses, which has a more contemporary rose logo, includes two new chocolates and appears in new plastic cartons. Milk Tray has a new purple pack. And other new packs include a bursting' 900g Heroes box, and Bassetts and Beyond selection boxes. Cadbury is also running its first Christmas promotion with selection boxes offering the chance of a Lapland holiday in Christmas 2002. Last month, Cadbury Trebor Bassett unveiled a "Masterbrand" marketing strategy aimed at building an emotional reaction to brands. Ads focus on Dairy Milk, but the intention is to create a halo affect across the portfolio. They will be back on TV again at Hallowe'en. {{MARKETING - P&P }}

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