David Smith has become chief executive of flat bread producer Pride Valley Foods. Smith was previously divisional md of international locksmith and key manufacturer Williams Kidde. Pride Valley chairman Hossain Rezaei said: "David has a long history of proven achievement. His skills complement and significantly build on the strengths of the board." Acting md of the company Roger McKechnie has become creative director. Prior to joining Pride Valley, he was founder and chairman of Derwent Valley Foods, manufacturers of the Phileas Fogg brand. McKechnie said: "I have always been passionate about the development of experimental and innovative product and working with npd will give me the opportunity to try out a host of new ideas." Words: 120 Pic: N/A {{PEOPLE MOVES }}