Pete and Johnny Smoothies is rolling out a rebranding programme next week, along with two new autumn flavours.
The revamp includes a new logo which incorporates the image of specific fruits for different blends, while the company’s Energy Boost variant features an alarm clock. The two new flavours to join the line-up are Apples & Blackcurrants and Blackcurrants & Yoghurt.
In addition, a 500ml bottle is being introduced after research showed male consumers wanted a bigger drink. CEO Andrew King said: “This rebranding demonstrates our plans are in place for growth and development.”