Snap packs for Finsbury Foods' WeightWatchers cakes

The WeightWatchers cake range has seven flavours

Finsbury Foods is relaunching the Weight-Watchers cake slices it produces under licence in a snap-pack format.

The new packaging would aid portion control by allowing customers to snap off one cake without opening the pack, said WeightWatchers head of licensing Matt Davis. “This will help our customers keep on track.”

The range, which will replace the existing standard packs over the next two months, comprises seven flavours.