All Soft drinks articles – Page 165
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News
Beckham and Owen kick off Pepsi's football promotion
Britvic Soft Drinks has signed top England footballers David Beckham and Michael Owen to front Pepsi's promotional team in the next round of the brand's global Ask for More strategy. This is Pepsi's first football-oriented promotion in the UK and...
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News
Pepsi splits global snack arm
PepsiCo is splitting its Frito-Lay International snacks business into two companies. One will cover Europe, the Middle East and Africa; the other Latin America, Asia Pacific and Australia. PepsiCo head Steven Reinemund said the move would unleash...
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News
Britvic turns up the fizz with shouting
Britvic Soft Drinks has unleashed the latest quirky promotion for Tango backed by a £2m spend. The new bid to entice young people to choose Tango over all other soft drinks is structured round the message: Tangoism Shout Down Non Drinkers.' The...
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News
Coca-Cola is on call
Coca-Cola is linking up with One2One this month in the first joint promotion between a soft drink and a mobile telecoms brand. The Collect and Connect promotion offers Coke drinkers a prepay mobile phone in exchange for 60 on-pack tokens and/or...