Coco Sun

Corinthian Brands has jumped on the coconut bandwagon with a three-strong flavoured coconut water range in can format.

The ambient Coco Sun trio, available now, comprises ‘regular’, ‘with lime’ and ‘with mango’ variants (rsp: 79p/330ml). Made with liquid from young green coconuts enhanced with natural fruit extracts, the drinks contain no artificial flavours or colours, with each can containing less than 70 calories.

UK distributor Corinthian Brands said it had “very high hopes” that consumers would be attracted to the concept of “a taste of the tropics captured in a can”.

“Coco Sun is one of the first, and in my opinion, the best tasting and most attractively packaged coconut water in a can available in the UK,” said company director Paul Burton.

The drinks will be supported with a social media programme and a “high profile” TV sponsorship, but details of the latter are still under wraps.