Innocent is expanding its carafe range of juices with two blended products.
The new lines - apple & raspberry and a tropical juice containing pineapple, passion fruit, apple, orange and mango - will hit retailers later this month. With a £2.19 rsp, they will be sold in the 900ml carafe-style bottles used for the orange and apple lines in the current juice range.
“Blends is a growing category that accounts for a quarter of all take-home not-from-concentrate value sales,” said Innocent marketing director Thomas Delabriere. “This launch will provide consumers with more options and expand our presence in the NFC juice category.”
The revamp of the Innocent juice range early last year and introduction of the carafe packaging have played a major role in increasing sales of the overall brand by 17.6% year-on-year to £134.1m [Nielsen 52w/e 1 October 2011].