Bottled water brand Highland Spring has unveiled a new look for its product packaging in time for spring.

Rolling out now, the revamp is the first of a number of new developments planned for Highland Spring this year.

The new branding was developed by 999 Design and features a vibrant purple hue to help boost standout on shelf. It also includes a contemporary take on tartan to reinforce the brand’s Scottish provenance.

“The new branding is vibrant, clean and contemporary yet still retains those elements which consumers instantly recognise as Highland,” said head of brand marketing Paul Condron.