Sunkist has secured its first supermarket listing since being relaunched into the impulse channel two years ago.

Two-litre bottles of the summer fruits and orange & passion fruit variants (rsp: £1.59) roll out to 300 Sainsbury’s stores next month following a 111% YOY rise in sales to £792k [Nielsen 52w/e 4 February 2012].

In February, Jonathan Bye, MD of Sunkist owner Nichols, said: “A big desire is for a key retailer to try Sunkist.”

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