US soft drink brand Zevia is making its UK debut this month with a range of carbonated stevia-based drinks at Ocado.
The 13-strong range, which launches with the retailer this month in a three-month exclusive deal, includes cola and the cheekily named Dr Zevia and Mountain Zevia. All flavours will be available in six-packs of 355ml cans, set to retail at £6.99. Single cans are expected to be made available through other retailers later.
“If we hit it right we could be rocking the boat for other brands,” said Vishal Madhu, managing director of importer Innovative Bites.
Zevia launched in the US in 2007 and is also available in Australia, Canada and Mexico.