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Simon Litherland has resurfaced in the new role of GB managing director at Britvic Soft Drinks. Litherland, a former guest editor of The Grocer, was most recently MD of Diageo GB but left the Guinness brewer in July this year following a far-reaching management restructuring.
Premier Foods has lured a senior executive from Coca-Cola to be its new group sales director. Ian Deste joins Premier after two decades at Coca-Cola, including nine years on the soft drinks giant s GB board.
Poor weather including the coolest June in a decade took its toll on soft drink sales in the past quarter. Britvic said low temperatures and rain caused overall UK soft drinks volumes to fall 8.2% over June, making Q3 the first quarter of volume decline in ...
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