World of Zing Middle Eastern ingredients

World of Zing’s Middle Eastern ingredients

An East London-based wholesaler is looking to tap consumer interest in adventurous cooking with a new ingredients distribution business.

Gandhi Oriental Foods has established World of Zing to supply unusual and hard-to-find ingredients to independent retailers and artisan-focused delis. Led by Pritesh Mody, a member of the family that owns Gandhi Oriental Foods, it is supplying retailers including Simply Fresh and sells to consumers through a an online store.

Products distributed by World Of Zing include YogiYo Korean cooking sauces, Pump Street Bakery chocolate, Bermondsey Tonic Water, and Stellacello grapefruit liqueur. It also offers its own products including gourmet salts, spice blends, chillies and peppers from around the world, and a aged and batched cocktails.

“I have noticed an increasing disconnect between the eating habits of the adventurous food community and the produce available in the retail environment,” said Mody. “I wanted to create World of Zing as the first business to truly bridge this gap. We are delighted to offer aspiring food and drink artisans a platform for showcasing their produce whilst also giving consumers easy access to these exciting products plus the finest quality ingredients.”