Maxxium UK is gearing up for a year of major support for Piper-Heidsieck Champagne, starting with a new advertising campaign next month.

The activity - the brand's first UK support in three years - includes adverts in national press, weekend supplements and style magazines, with an 'Ongoing Extravaganza' theme that aims to reflect the brand's heritage.

"Our overall marketing programme will reflect the award-winning quality and bold style that is so distinctive, and ensure that consumers see Piper Heidsieck as a first choice in the crucial run-up to seasonal celebrations," said marketing manager Barbara Annis.

Ongoing support for the brand throughout next year also includes a collaboration with designer Jaime Hayon, who has created a range of accessories to sit alongside the brand, including red Champagne ice coolers and buckets.

The latest addition is a Rosé, which has just been listed in Waitrose.