Walkers has advertised new Pringles copycat Stax in the national press in a bid to generate a following for it among consumers.
The Grocer last week revealed how Walkers had ordered a low-key trial of Stax through selected Tesco stores and Blockbuster outlets in the London area before deciding whether or not to make the brand a permanent fixture.
However, the company appears to be taking the trial seriously with the ad (above) in a Daily Mirror supplement.