Stella 4% launch 'most successful of past year'

Stella Artois 4% is the most successful launch in grocery of the past year, new data from IRI has revealed. The InBev lower-alcohol lager, which was only launched last August, fought off competition from Cadbury's Creme Egg Twisted and Birds...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now