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Carlsberg has secured the UK rights to Czech beer brand Staropramen. The 5% premium lager, owned and produced by StarBev, joins San Miguel and Tuborg in Carlsberg s roster of world beers .
Carlsberg will continue to use its classic 'Probably the best lager in the world' slogan in the UK despite the introduction of a new global strapline.
Carlsberg has unveiled a major revamp of its marketing strategy in a move that will see the lager brand's signature 'Probably' claim take a back seat outside the UK.
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