Winner: Sainsbury’s Sherborne
Deputy manager: Dave Newman
Size: 20,000 sq ft
Market share: 28%
Waitrose - 0.8 miles
Lidl - 4.4 miles
Tesco - 5.4 miles
Iceland - 5.5 miles
Store data source: Analysis by CACI. Call the market planning group on 020 7602 6000
You scored full marks for your shop floor service. What do you attribute that to? I think that is probably our training and our mystery shoppers. It has got to be down to the way we train colleagues from raw recruits to on-the-job training day to day.
What else do you do to ensure staff perform? We do daily observations on colleagues on the shop floor and checkout and look at the freshness of produce, whether the floor is free of clutter and whether customers find the store easy to shop.
Are you introducing anything new? We are starting click & collect on our Tu clothing from the middle of March. We don’t have clothing at this store but customers will be able to view clothes online and have the option to click & collect from here. It will be national.
How important is working with the local community to you? It’s massive. Every year we allow local charities to join our store and we’ve got a colleague group that chooses the charity of the year. This year it’s the Milborne Port primary school. And customers play a big part in Sherborne Food Bank.
The company launched a new pricing initiative at the start of the year. How has that been going? Really well. We have low regular prices now which is easier for customers to understand and getting across the message you can buy for regular prices across Sainsbury’s.
Sainsbury’s is gearing up for Comic Relief. How will you make the most of this? We’ve set up a small committee and we are fundraising. We have challenged nearby Waitrose to a five-a-side football event. This is the first time we’ve joined forces to do something like that.
What are your views on the grocery market today? Sainsbury’s is doing everything it can to be competitive. You have the Aldis and Lidls doing their piece. We offer probably a better shopping experience than some of those but we are also trying to match them on price points.