ReDeva, the berry fruit R& D division of Redbridge Holdings, has secured two of the most promising new Italian strawberry varieties for production in the UK. These are Elsinore and Arosa.
There has already been a strong demand for plants throughout Europe, but only 86,000 have been guaranteed for planting this year.
Meanwhile, multiple buyers will soon be asked to evaluate some 200 potential varieties, now at the second phase of a selection process after being chosen from thousands at ReDeva’s own site in Hull.