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Independent stores are missing out on cider sales because they are not making the drink visible enough in-store, according to drinks giant S N. The Strongbow and Bulmers Pear Cider supplier said that although larger-sized retailers...
A Strongbow viral ad that mocks bankers has made it to the big screen. The viral for the S N cider, first launched in May as an internet-only extension for the Strongbow's Final Push TV commercial, will enter cinemas from next month....
The cider category is set for a huge push in the off-trade this summer, as three brands announced details of their 2007 marketing strategies this week.
Scottish Newcastle UK released details of a 27m investment in Strongbow.
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