Stuart Smith
NewsLow-profile Emmi enters the primetime with Onken deal
Swiss dairy giant Emmi is a virtual unknown in the UK. So what will the acquisition of Onken bring? Quite a lot, says Stuart Smith
NewsMovie Marketing: Why brands are going movie mad
Clipper Tea went to Wonderland, Pom-Bear got cosy with Shrek and Müller dived into Sex and the City 2. The number of movie tie-ups has soared, but who’s chasing them, the brands... or the studios, asks Stuart Smith. When Shrek Forever racked up a cool $70m in its first weekend ...