Lidl Deluxe Maple Butter Fudge


Consumers liked the simple, clean look of Lidl’s fudge, prompting 65% of consumers to say they would buy it before trying (increasing to 73% after tasting). Described as “creamy and melt-in-your-mouth”, the fudge offered “good-sized chunks”. Consumers also felt that it was competitively priced, at £1.49 for a 150g pack.

Silver winner:

Asda Chosen by You Mini Rainbow Belts

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Tesco Finest triumphs at Own Label Food & Drink Awards