Chilean wine producer Concha y Toro has unveiled a more summery design for its Sunrise range to attract seasonal drinkers.
The redesign features a more distinctive yellow and brown motif. Greater emphasis is placed on the 'Enjoy 300 Days of Sun' strapline while tasting cues have been introduced. "The refreshed look for Sunrise delivers improved branding in a highly competitive market," said Jason Duggan, head of marketing.
Sunrise is listed at Waitrose and Booths, with an rsp of £5.49.
The redesign features a more distinctive yellow and brown motif. Greater emphasis is placed on the 'Enjoy 300 Days of Sun' strapline while tasting cues have been introduced. "The refreshed look for Sunrise delivers improved branding in a highly competitive market," said Jason Duggan, head of marketing.
Sunrise is listed at Waitrose and Booths, with an rsp of £5.49.
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