Dried fruit snack specialist Sundora has revamped its Snack Pack range packaging.
The Sundora Snack Pack is now packaged in metallic foil with impactful product photography.
Sundora Foods’ commercial director, Julian Richards, said the new packaging would increase sales by grabbing the attention of health-conscious consumers looking to try something new. The range includes 50g packs (rsp: 39p) suitable for lunchboxes, and 125g packs (rsp: 79p to £1.29), which target teenagers and adults for out-of-home consumption.
Richards added: “Our focus is to establish dried fruit snacks as contemporary, mainstream products that can earn their place alongside crisps or confectionery.”